Though a little younger than Hollywood as we know it, hCG as a weight loss tool has been around since the 1950s. Pioneered by Dr. Albert T.W. Simeons who’d been investigating the causes of obesity for 40 years prior to his findings, and controversial in some circles as it is, the proverbial proof is in the pudding. Celebrities who use hCG with outstanding results are not shy about tweeting, posting, pinning and Instagramming its merits, including Britney Spears, Khloe Kardashian, Snooki and Jenni Farley (JWoww) of MTV’s “Jersey Shore,” Ms. Montana Janet Bierer and model/actress Tami Roman.
HCG, or human chorionic gonadotropin, is a hormone produced in the placenta of pregnant women. It was initially intended as a fertility treatment—but with a surprising byproduct. It is known to quell the gnawing hunger pangs and headache often associated with a limited calorie diet, which is a requisite of an hCG weight loss plan.
In L.A., where the emphasis is on young, toned and thin, stars stoop to extreme measures to achieve and maintain the kind of results that can make or break their careers. Boot Camp, Botox and liposuction withstanding, the fact that the camera adds 10 pounds is nothing compared to the harsh lens of screaming, scrutinizing fans. But celebs who have used hCG to great avail claim it sends them down the weight loss highway faster and with a lot less pain and effort than sweating, straining and surgery.
Typically, celebrities have a vast array of choices and are poised to spend exorbitant amounts of money for weeks at weight loss spas or on personal trainers, nutritionists and diet plans—but more and more are choosing hCG. The 30-day hCG diet—generally a daily injection combined with a lunch and dinner that feature a prescribed amount of protein (chicken; veal; beef; lobster; crab; shrimp), vegetables and fruit—achieves the same or even greater results—a half to 3 pounds a day—in a smaller amount of time for a fraction of the cost, generally a few hundred dollars.